If you are going to start a youtube channel or you already have a youtube channel, maybe you have many competitors. So you need to learn about youtube marketing, Today i am going to give you ultimate guide to youtube marketing. Below are Top Youtube Marketing Strategies that will definitely boost your views, subscribers, and of course your earning.
Top Youtube Marketing Strategies
Below are Top Youtube Marketing Strategies that will definitely boost your views, subscribers, and of course your earning.
Social Youtube Channel Marketing:
SMO (Social Media Optimization) is one of the top youtube marketing strategies because now a days, most of the time people use social media websites like: Facebook, Instagram, Whatsapp, Google+ etc.
Facebook: Boost Your Viewers and Subscribers By Creating Facebook Pages, Facebook Groups, Promote using Facebook Adverts, Sharing with Friends/Family etc.
Instagram: You can boost your viewers and subscribers by creating a Instagram page/account, sharing your videos and promote using Facebook Adverts
Google + & Google Business: With Google business You can Register Your Business For Free and you can add your website/youtube channel, Business Address, Phone Number, Google Business Posts (New) & you can also use Google + to Create & Share Your Content
Blog/Website: You can Create Your Own Website or a Blog to Promote your youtube videos
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve embedded a video in to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
Do your videos help solve a problem or answer a question? If so, engaging with popular question and answer sites like Quora might be a great marketing technique for your business. Monitor questions and share video content users will find helpful.
Collaborate With Others:
Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy.
Engage With Viewers:
Finally, be sure to engage with your viewers. Respond to comments, answer questions, ask for feedback, and thank viewers for their support. This is an easy task to let fall by the wayside so try to choose a dedicated time to check video interactions and respond to users.
You can Promote Your Videos using Google Adwords, The Advertisements will be shown before videos on Youtube to users that interest like your videos.
Analysis your traffic on videos, like where the traffic comes from, you can use tools that shows your competitors, keyword suggestions, what’s trending in your category/section. You can Chrome Extension like: VID IQ etc.
Promote using your custom URL:
Always promote your channel with custom URL (like: youtube.com/RKOfficialBlog). Your channel may be eligible for a custom URL if you have over 100 subscribers, a channel icon, channel art, and is more than 30 days old.
Access to Team:
Before you start implementing your YouTube marketing plan, you should decide who on your team will need access to the account. Granting access to team members will allow them to help manage the channel through their own Google accounts.
When you grant access to a Google account, there are three options for roles:
Owner: Owners have full editing power over all company Google properties. They can add or remove managers, edit business information, respond to reviews, and more.
Manager: Managers have the same editing powers as Owners, except they cannot add or remove page roles or remove listings. Anyone editing a YouTube channel must be a Manager or a Owner.
Communications Manager: Communications Managers can respond to reviews and do several other actions but they cannot use YouTube’s video manager, upload content, or view analytics.
To add individuals to your account, click the gear icon in the upper right-hand corner of your YouTube channel. Go to “Overview” and click “Add or remove managers.”
Click “Manage Permissions.”
Then, select the people icon in the upper right-hand corner to invite new users.
To grant permission to a person, enter their Gmail address and indicate their role.
SEO (Search Engine Optimization):
SEO (Search Engine Optimization) is one of the best youtube marketing strategies because whenever people search a topic, videos, etc. Proper Title, Description, Tags, Category are the most important to get searched by Search Engines (like: Google, Bing) & Youtube Search.
Title: Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling — it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
Description: YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly.
Tags: You’ve placed keywords in your title and description, so now it’s time to highlight your main keywords in your tags. Using tags is a way to associate your video with similar videos, broadening its reach. When tagging videos, tag your most important keywords first and try to include a good mix of more common keywords and long-tail keywords.
Category: After you upload a video, YouTube will allow you to choose a video category under “Advanced settings.” Video categories help to group your video with related content on the platform. YouTube allows you to sort your video into one of the following categories: Film & Animation, Autos & Vehicles, Music, Pets & Animals, Sports, Travel & Events, Gaming, People & Blogs, Comedy, Entertainment, News & Politics, Howto & Style, Educations, Science & Technology, and Nonprofits & Activism.
Thumbnail: Your video thumbnail will be the main image viewers see when scrolling through a list of video results, and it can have a large impact of the amount of clicks to and views your video receives. YouTube will auto-generate a few thumbnail options for your video, but we highly recommend uploading a custom thumbnail. YouTube reports that “90% of the best performing videos on YouTube have custom thumbnails.” When filming, think of high-quality shots that accurately represent your video. YouTube recommends using a 1280 x 720 px image to ensure that your thumbnail looks great on all screen sizes.
One thing to note: You must verify your YouTube account to upload a custom thumbnail image. You can do this by visiting youtube.com/verify and entering the verification code YouTube sends you.
SRT Files (Subtitles & Closed Captions): Not only do subtitles and closed captions help viewers, they also help optimize your video for search by giving you another opportunity to highlight important keywords. You can add subtitles or closed captions by uploading a supported text transcript or timed subtitles file. You can also provide a full transcript of the video and have YouTube time the subtitles automatically, type the subtitles or translation as you watch the video, or hire a professional to translate or transcribe your video.
To add subtitles or closed captions, head to your video manager then click on “Videos under “Video Manager.” Find the video you want to add subtitles or closed captioning to and click the drop-down arrow next to the edit button. Then choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.
Cards and End Screens (Annotations): Starting in May 2017, YouTube will no longer allow users to add annotations to their videos. Instead, they are encouraging users to incorporate cards and end screens in their videos to poll viewers, link to external sites, or direct people to other videos. Thankfully, cards and end screens are as easy to add as annotations. Cards are small, rectangular notifications that appear in the top, right-hand corner of both desktop and mobile screens. You can include up to five cards per video, but if you’re including multiple cards, be sure to space them out evenly to give viewers time to take the desired action.
To add a card, head to your video manager, click the drop-down edit arrow, and choose “Cards.”
Then, click on “Add Card” and choose to create a Video or Playlist, Channel, Poll, or Link card.
Once you’ve created your card, drag it to the spot in the video you want it appear. Your changes will be saved automatically.
End screens allow you to extend your video for 5-20 seconds to direct viewers to other videos or channels on YouTube, encourage viewers to subscribe to your channel, or promote external links, such as ones that direct to your website. End screens encourage users to continue engaging with your brand or content.
To add an end screen, head to your video manager, click the drop-down edit arrow, and choose “End screen & Annotations.”
Then choose which elements you’d like to add to your end screen. You can add elements by importing an end screen you used in another video, using a template, or creating elements manually. It’s important to keep in mind that YouTube requires users to to promote another YouTube video or a playlist in part of the end screen.
Playlists: Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, they also show up separately in search results. Creating playlists provide you with more discoverable content.
To create a new playlist, go to a video you’d like to add and click the under the video. Next, select “Create new playlist.” Type in the name of the playlist you want to feature and click “Create.”